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In the video, Dan expresses his strong aversion to proposals, stating that he has successfully closed five-figure to seven-figure deals without using them. He reflects on his early career, admitting to creating proposals but now considers it a waste of time. Dan explains that after spending significant effort crafting a proposal, potential clients often do not respond, leading to frustration. He questions the efficacy of proposals, arguing that if a client cannot be closed over the phone, sending a proposal is unlikely to succeed. Instead of creating proposals, Dan suggests using a different approach to close deals more effectively.