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In the previous video, Joe, a vegan working at Pilla, faces the challenge of finding lunch options that cater to his dietary preferences, as he cannot consume meat or animal products. Frustrated by the need to prepare his own meals, he contemplates opening a vegan lunch restaurant in Pilla. To assess the viability of his idea, Joe explores demand, potential customer base, and profitability. He begins by defining his target audience, primarily other vegans who live or work in the area. This focused approach allows him to better evaluate whether others share his lunch dilemma, setting the stage for further development of his business concept.
