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In this video tutorial, you'll learn how to create a web design proposal from scratch using a proven template for a successful freelancing business. Key topics include creating an effective proposal, understanding what to include, and the process of sending it for signature. Starting with an existing template is recommended, but if you choose to develop one from scratch, follow outlined steps: obtain a clear client brief, write the proposal, send it, and follow up. Essential questions for the client brief involve understanding their business, target market, desired visitor actions, competitive advantages, customer value, and current lead generation methods.