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CRM implementations can significantly improve sales organizations but come with inherent risks. Eric Kimberling, CEO of Third Stage Consulting, discusses the keys to successful CRM implementation. He emphasizes the importance of recognizing both the benefits and risks involved, noting that success is not guaranteed. Kimberling highlights that CRM implementations have unique nuances compared to ERP and other enterprise software projects. To achieve success, he stresses the necessity of clearly defining objectives as the initial step in the implementation process. The presentation aims to share best practices for effective CRM rollouts, drawing on insights from client experiences.