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In this video tutorial, the speaker discusses the importance of organizing a startup using a business model. A business model defines how a company creates value for itself while delivering products or services to its customers. Traditionally, companies were organized around functional departments, like sales or engineering, represented in an organizational chart. However, the speaker proposes a new approach by introducing a diagram featuring nine boxes that encapsulate the different components of a business. This method allows for a more comprehensive understanding of how all the parts of a company interact, making it applicable to businesses of all sizes, from large enterprises to small startups.
