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In this video, Eric Vorniczak demonstrates how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to attract potential clients. By adhering to industry best practices in proposal writing, designers can significantly increase their chances of converting leads into clients. Eric also suggests using a proposal template to streamline the process and improve success rates in winning jobs. For more actionable tips on branding strategy and design, he encourages viewers to subscribe to his channel.