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Many book marketing packages include a press release for book launches, featuring a headline, quote, and details about the book. While it may seem beneficial for gaining media attention, authors often question the actual usefulness of press releases. This video, presented by Julie from Book Launchers, explores whether press releases can aid in book marketing. Julie emphasizes that their professional self-publishing team assists in writing, publishing, and promoting nonfiction books, aiming to help authors make an impact, grow their brands, and retain all rights and royalties. Although press releases were once crucial for media attention in the 1990s, their relevance in today's marketing landscape is examined.
