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In this tutorial, the speaker discusses the essentials of writing effective press releases, addressing common questions about their creation. They acknowledge the challenges faced by brand owners in prioritizing information and keeping content concise. The speaker recognizes that many individuals struggle with writing and understanding the fundamental rules of press releases, which prompts a focus on best practices. A cheat sheet for creating impactful press releases is also mentioned as a helpful resource. The tutorial aims to clarify what should and should not be included in press releases, providing guidance for those looking to communicate effectively with their audience.