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In this video tutorial, Eric Vorniczak from eback design explains how to create effective design proposals. He emphasizes the importance of understanding what clients want in order to structure pricing and timelines that encourage hiring. He shares industry best practices for crafting proposals, which can significantly improve the conversion of leads into clients. Vorniczak introduces the concept of using a proposal template to streamline the process, aiming to help viewers win at least half of the jobs they pursue. He invites new viewers to subscribe for more actionable tips on branding, strategy, and design.