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In this video, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan to reach target customers through appropriate channels, which should follow positioning and messaging development. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch stage, the objective is to build awareness and credibility by educating the target market, fostering an organic following for beta testing and word-of-mouth promotion. The launch stage focuses on driving user adoption through announcements on organic channels and amplifying them with paid advertising. Finally, the post-launch stage aims to optimize and scale these channels for continued growth.