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In this video, the presenter demonstrates how to create a web design proposal using a template they utilize in their successful freelancing business. The tutorial includes steps for crafting an effective proposal, the contents to include, and the process of sending and signing it. For those opting to start from scratch, the key steps involve obtaining a clear client brief, which entails asking the client specific questions about their business, target market, desired visitor actions, unique selling points, customer value, and current acquisition methods. The video also mentions using an existing template from client management tools for convenience.
