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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a template from their six-figure freelancing business. Key topics covered include crafting an effective proposal, understanding its components, sending it out, and securing a signature. The recommended approach is to use an existing template from a client management tool, but for those who prefer a custom proposal, the steps outlined are: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions for the client brief include inquiries about the client's business, target market, desired visitor actions, unique selling points, customer value, and current marketing strategies.