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In this video, professional commercial photographer Kevin Patrick Robbins explains how to create a creative brief for soliciting photography services. He emphasizes the importance of introducing yourself, your company, and the products or services you offer. This background information helps photographers understand your brand and expectations, especially when considering existing images or creating new ones. By detailing your company's identity, photographers can better tailor their work to fit your vision and needs. Robbins aims to present the information in a clear, structured format to facilitate understanding and assist clients in the creative process.