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Many book marketing packages include press releases for book launches, typically consisting of a headline, a quote, and details about the book. While seeking media attention sounds appealing, authors may question the effectiveness of press releases. This video, presented by Julie from Book Launchers, addresses their utility in book marketing. She emphasizes that Book Launchers is a professional self-publishing team dedicated to helping authors write, publish, and promote nonfiction books that can significantly impact readers, enhance the author’s brand, and generate income. Notably, authors retain all rights and royalties. Julie reflects on the historical relevance of press releases, particularly in the 1990s, when they were essential for garnering media attention.