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In this tutorial, the speaker demonstrates how to create a web design proposal from scratch, using a personal template from their successful freelancing business. The video covers essential elements of an effective proposal, including its contents, how to send it, and secure signatures. Viewers are encouraged to use an existing proposal template if preferred, but for a custom approach, the speaker emphasizes the importance of obtaining a clear client brief. Key questions to ask clients include inquiries about their business, target market, desired visitor actions, competitive advantages, customer value, and current acquisition methods. Downloading the provided Word template is also suggested.
