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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a template employed in their successful freelancing business. Key segments include creating an effective proposal, its contents, and the process of sending and securing a signed agreement. For those preferring to start from scratch, the presenter suggests obtaining a clear client brief by asking important questions about the business, target market, desired actions from website visitors, competitive advantages, customer value, and current lead generation methods. Downloadable word template and additional resources are provided through a link in the description.