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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a successful template from their six-figure freelancing business. Key aspects covered include creating an effective proposal, its contents, sending it, and obtaining signatures. For those opting to start from scratch, the steps include obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask clients for the brief include inquiries about their business, target market, desired visitor actions, competitive uniqueness, average customer value, and current lead generation methods. Downloadable word template links are provided for convenience.