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In this video tutorial, the presenter explains how to create a web design proposal from scratch, using a template from their successful freelancing business. Viewers are encouraged to download the provided Word template. Key topics covered include creating an effective proposal, the contents of the proposal, and the process of sending and securing signatures on the proposal. The presenter suggests using an existing template for ease but outlines steps for a custom proposal: obtain a clear client brief, which should include questions about the client’s business, target market, desired visitor actions, unique selling points, customer value, and current customer acquisition methods.
