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The sales proposal template is designed to standardize sales proposals. It features a customizable first page for your logo and a second page with a table of contents. The contents include an executive summary, an understanding of the client's needs, the proposed approach, pricing and terms, and contact information, along with an appendix. As you fill out the proposal, you can input key information specific to each deal. Presenting this structured proposal to your customer can enhance your chances of winning the business.