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In the previous video, we were introduced to Joe, a vegan who works at Pilla and struggles to find vegan lunch options. He proposes the idea of a vegan restaurant in Pilla, questioning the demand and potential profitability. To refine his concept, Joe creates a lean canvas, beginning with naming the restaurant. He identifies his primary customers as vegans who live or work in Pilla. Joe emphasizes the importance of narrowing down his customer base to determine if others share his lunch challenges, suggesting that this focused approach will benefit future steps in developing the business idea, with possibilities to expand the audience later.
