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The tutorial discusses the increasing challenges in various marketing channels, noting that SEO, social media, and email campaigns are becoming less effective. As competition rises, achieving the same return on investment (ROI) requires greater effort and resources across all marketing activities, including TV advertising and pay-per-click ads. The video emphasizes the need to adapt inbound marketing strategies and explore which channels remain valuable, suggesting that companies should allocate more resources to conversational marketing and other emerging tactics.