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In this video, Chris Bales from the Sponsorship Collective provides a training session focused on creating effective sponsorship proposals. He emphasizes the importance of mastering the art of proposal writing, which is often misunderstood and overestimated in the sponsorship world. Bales promises to guide viewers through the process of crafting successful proposals, highlighting that there are both poor and excellent ways to approach this task. The tutorial includes a discussion of three specific proposal templates to help viewers improve their pitching skills. Additionally, he invites viewers to engage with their Facebook group for more resources and training opportunities.