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In this tutorial, Alex emphasizes that email marketing is far from dead, highlighting its continued relevance for businesses. He notes that 92% of adults in the US use email, with 61% checking their emails daily, affirming its effectiveness as a communication tool. Despite the rise of other marketing channels like YouTube and social media, email remains one of the most personalized and effective ways for businesses to engage with their audience. Alex encourages viewers to utilize specific profitable email templates in their copywriting to maximize impact and effectiveness. Be sure to subscribe for valuable copywriting insights and trends.