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Understanding customer satisfaction can be tricky, as feedback is often polarized. For instance, reviews on platforms like Yelp or Google can vary dramatically, with some praising a restaurant while others criticize it harshly. This discrepancy occurs because individuals generally only leave feedback when they have either an excellent or a poor experience. This phenomenon is problematic since most customers have moderate experiences that go unreported. To gain a clearer picture of customer satisfaction, it's essential to find methods to encourage feedback from those who had average experiences, rather than relying solely on the extremes.