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In this video, agency owner Joel Kaplan joins Arturo to discuss a comprehensive, free contract template tailored for agency owners. They emphasize the importance of understanding and customizing contracts to ensure all essential elements are included. Joel introduces himself as the CEO of Agency Lab, a coaching program that guides social media marketing agency (SMMA) owners from starting their businesses to scaling them up to 100K per month. He shares his experience of having previously scaled his own SMMA to 300K monthly, addressing common questions about achieving such success. The video promises a detailed walkthrough of the contract tailored for viewers.