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In this tutorial, Trevor Bragdon from Seven Figure Fundraising discusses the "five sentence thank you letter," an effective fundraising tactic. Great thank you letters should accomplish two main goals: thanking the donor for their gift and reminding them of the purpose behind their contribution. Often, thank you letters lack personal touch and may seem corporate. To create a personal and warm message, Bragdon introduces a template taught in their fundraising workshop, based on a storytelling framework called "look back, look down, look forward." The first sentence should explicitly express gratitude for the donation.