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In this video, Aaron, a product marketer at ChartMogul, explains how to set up subscription analytics using their platform. He highlights the importance of having a precise view of recurring revenue to optimize business operations and plan for growth. Users can access key metrics such as monthly recurring revenue, churn rate, average revenue per account, lifetime value, and cash flow. ChartMogul allows deep customer segmentation by various attributes and the creation of complex cohorts. He emphasizes the need to first integrate data into ChartMogul, outlining options for direct integrations with billing systems like PayPal, Chargebee, and others, as well as the process for adding custom data sources via API.