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In this video tutorial, the speaker, Jordan Steen, presents a step-by-step guide on creating a proposal for potential clients. He emphasizes the importance of including key details in the proposal to secure deals. Jordan introduces himself as a serial entrepreneur who specializes in starting a marketing agency and building personal brands. He encourages viewers to subscribe for future updates on free trainings, content, templates, and proposals. The video offers practical advice on how to put together a proposal and land deals successfully.