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In this video tutorial, viewers learn how to write a sponsorship letter, which is a request for donations to support an event, project, or activity. The goal of the letter is to persuade potential sponsors that the initiative is worthy of their support. To begin, the writer should include the current date, the name of the individual in charge at the company (rather than a generic greeting), the company's name, and its address with ZIP code. The tutorial emphasizes the importance of personalizing the letter and concludes with tips for crafting an effective greeting.