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This tutorial outlines key steps for creating a social media marketing strategy to effectively enhance brand visibility and drive sales. The first step is to define your objectives—whether it's generating sales or improving brand reputation—by setting clear, SMART goals (specific, measurable, attainable, relevant, and time-bound). The tutorial provides a downloadable template to guide users through the goal-setting process. For example, instead of a vague goal like increasing brand awareness, a bakery owner could set a precise target, such as "My goal is to achieve a 20% increase in social media followers over the next three months." This structured approach ensures efficient use of time and resources.
