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In this video, the host introduces a free social media proposal template designed to help individuals attract new clients in social media management. The tutorial emphasizes the importance of customizing the proposal to stand out from generic options. The host, Mel, shares her experience as the owner of a successful social media agency and aims to empower other social media managers. The video includes a detailed walkthrough of the template, highlighting what to include for effective client conversion. Additionally, Mel notes the significance of sending the proposal after a discovery call with potential clients.