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In this video, Eric Vorniczak from eback design teaches how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client needs and structuring pricing and timelines to enhance appeal. Following industry best practices can significantly improve the chances of converting leads into clients. He highlights the value of a proposal template that can help secure at least half of the job opportunities. Viewers are encouraged to subscribe for actionable tips on branding strategy and design.