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Jessica Cheney, known as the "sponsorship lady," introduces herself as a sponsorship coach. She offers tools and resources, including a sponsorship proposal template, to help individuals grow their sponsorship revenue systematically. Reflecting on her experience from hosting the Woman of Purpose conference in 2014, she shares the challenges she faced in securing corporate sponsors, including spending thousands out-of-pocket, sending numerous unanswered emails, and experiencing repeated rejections. Jessica emphasizes the common mistake of submitting poorly crafted proposals. After recognizing this, she revamped her approach and successfully secured over six figures in sponsorships.
