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Many book marketing packages include a press release for book launches, often consisting of a headline, a quote, and key details about the book. While media attention is desirable, the effectiveness of a press release for authors is questionable. In this video, Julie from Book Launchers discusses whether press releases are still useful for book marketing. Julie emphasizes that they provide professional self-publishing services aimed at helping authors write, publish, and promote nonfiction books to maximize impact, grow brands, and increase earnings, all while retaining rights and royalties. Historically, press releases were essential for garnering media attention in the 1990s.
