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thanks for coming to our discussion about the big wave of platform surfing Im Justin Evans its great to see you Tom mentioned that a year ago samsung ads stood on this stage and presented research about the total TV watcher thats our name for the group that watches more TV than any other weve been thinking a lot about audiences over the last year and Im really excited to share some new insights with you about platform surfing audiences are watching linear TV ad supported streaming and subscription streaming theyre watching them interchangeably and theyre watching them throughout the day were calling that behavior platform surfing and we think its critical for advertisers to understand this behavior in todays environment because it can seem like thats another new and complicated behavior on the part of the audience that the advertiser has to keep up with we would argue that if you have the right data platform surfing presents not just a challenge but an opportunity for new k