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In this video tutorial about Software as a Service (SaaS), terms like AR, MRR, LTV, CAC are explained. The importance of understanding these terms as part of daily language in the industry is highlighted, with the distinction between gross versus net MRR and churn rates being discussed. The speaker has noticed the confusion surrounding these terms for new employees, which is why they have decided to create a thorough video in order to help clarify these concepts. The video covers topics such as MRR, expansion, contraction, reactivation, churn rate, and the differences between customer churn, gross revenue churn, and net revenue churn. Additionally, the video explains negative churn rate and its benefits. Lifetime value, cost of acquisition, and other key metrics are also discussed in detail.