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the best way to build a go to market strategy is to copy someone else unless you want to make money or grow consistently and then its not such a great idea Funnel Vision is brought to you by math marketing creators of the funnel plan math marketing is the source of the 123 of bjb today Im going to give you three go to market strategy examples each of them VAR different one from the other and yet each of them is precisely correct how can they be different and yet correct it all depends on one thing which Ill share with you in todays show Ill also show you a great tool tip a tool that will help you to build your strategy around what the Markets ready for for my first example lets take a company that wants to enter the desktop Computing market so firstly come up with something thats truly amazing and different clever unique take that to as broad a market as you possibly can and this is what the company Im about to talk about did take it to as broad a market as you possibly can fi