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(upbeat music) - Did you know that a recent Assurant study revealed that 92% of the respondents knew of the vehicle service contract, but only 37% of them actually purchased one? My name is a Nick and Im a National Training Consultant with the Performance Institute at Assurant Global Automotive. You know what to do to get that 37% higher? Some dealers find it hard to convince potential service contract buyers to commit because they fail to engage them in illustrated dialogue. To convince customers for the need for the coverage, gaining agreement that factor warranties do expire, and breakdowns do occur, and repairs are expensive, especially with the technology in vehicles, is key to the presentation. At Assurant, we have helped thousands of financial services managers master this dialogue selling approach. Not only for its positive role in customer satisfaction and customer loyalty, but for its impact on dealership profitability. (upbeat music)
