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This video provides a complete social media strategy template that has been used for Fortune 500 brands. It helps map out how to achieve goals using social media. The channel offers weekly videos with tutorials, hacks, and step-by-step breakdowns of strategies. By the end of the video, viewers will have a good understanding of building a social media strategy with key elements in the proper order. A downloadable template is also provided for further assistance. The video emphasizes the importance of aligning social media goals with business goals, such as increasing sales or client retention.