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Trademark attorney Morris Turek discusses the concept of trademark licensing, answering common questions from clients about allowing others to use their trademarks. He explains that a trademark license is an agreement that permits someone else to use the trademark in relation to specific products or services. While a written document is not mandatory for enforcement, Turek strongly recommends having a signed written agreement. He notes that although the terms of each license vary and can be negotiated, certain essential provisions must be included for validity. These provisions include the names of the parties involved, a clear description of the trademark, and the types of products or services covered by the license.