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In this tutorial, Demi, the founder of Le Strategies, discusses technical proposal writing for B2B businesses. Technical proposal writing focuses on detailing the technical aspects of your solution, though it doesn't need to be overly technological. It's essential to communicate clearly, as the audience may not be familiar with industry terminology. The content should be informative yet accessible, avoiding excessive detail that could alienate readers. The foundational step in creating effective technical proposal content is accurately scoping the project, ensuring that the proposal aligns with the client's needs and understanding.