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The presentation outlines a comprehensive suite of public relations strategies designed to enhance brand image and public perception. Key tools include the PR maturity index, brand message and voice mapping, PR content map, media channels, PR campaign timeline, and brand sentiment analysis, all of which can be downloaded and customized. The PR maturity index helps organizations assess their strengths and weaknesses through a customizable radar chart based on factors like media awareness, brand positioning, and internal support. Users can modify these factors to align with their specific needs, ultimately aiming to achieve broader business goals.
