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In this video tutorial, the speaker outlines five red flags that indicate it's time to change your digital marketing partner, specifically for those running a SaaS business and involved with a marketing agency. The first major red flag is a lack of understanding of your key metrics, such as cost per lead, churn rate, and payback period, which are essential for ensuring a profitable partnership. Secondly, the agency's ignorance of your target audience's communication preferences and interests can hinder effective marketing efforts. If the agency can't grasp these crucial aspects, it may lead to worse outcomes than before. The video encourages viewers to recognize these signs to avoid detrimental partnerships.
