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Email marketing is not dead and remains a vital tool for businesses, with 92% of US adults using email. In fact, 61% check their emails daily, making it a highly effective channel for communication. Despite the rise of other marketing avenues like YouTube, push notifications, and SMS, email is still one of the most personalized ways to engage with audiences. In this tutorial, Alex provides four profitable email templates that copywriters should utilize to enhance their marketing strategies. He emphasizes the importance of adapting to current trends in copywriting while maintaining a strong focus on email marketing in business.
