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Im often to ask why is the creative brief process so important but more often than not its actually the part of the process thats missed by most reason why the creative brief process is so important is because it helps establish the foundation of which your brands creative assets are designed upon if you dont ask yourself the right questions its going to be difficult to understand how to drive the creative moving forward so when we go through our creative brief process we ask questions like what are your strengths weaknesses opportunities threats what are the values of your company do you even understand how to ask yourself what your values are so we really help brands craft the thing that makes their ethos what is their core and how do we exchange that series of messages across a visual format when going through the creative brief process we also want to make sure that we understand you know what are your differentiating value propositions what is it that makes you unique are yo
