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good afternoon everyone my name is alex mcgarris a partner in venables new york office and part of our advertising and marketing law practice group i am joined by my colleague len gordon who heads the advertising and marketing law group here at venable uh and also formally served as the federal trade commissions northeast regional director um today we will be covering the proposals that the ftc recently issued to change the endorsement and testimonial guides um well talk about a few apologies uh we will cover just some basics with respect to the existing guides um which were first published in 1972 um len will then discuss a little bit about whats going on at the commission whats driving um the proposals um that that have been issued and then finally the meet of todays presentation will walk through what exactly the ftc is proposing to change so what are the endorsement guides certainly dont want to spend too much time on the existing guides but they serve as a good baseline to