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[Music] [Applause] welcome back to the packaging school show Im your host Kevin Kegley direct here at the packaging school lets face it we all judge a book by its cover right right that applies to packaging as well admit it especially husbands that are sent on grocery runs were all little swayed by good packaging the colors the images it reels us in but it can also backfire bad colors bad images it can kill a brand our sister company package insights specializes in helping brands avoid that very thing when a brand wants to tweak their packaging and they want to use data instead of gut feeling to make a million-dollar decision thats when they docHub out to package insight p.i uses eye tracking technology to get this info we set up in a store and put the clients branding concepts on the shelf next to their competition then people sign up to participate in a study they put on these cool glasses that track their eye movements you can actually see what they look at first how long it ta
