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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, explains how to create a professional proposal for potential clients. The focus is on outlining the services offered and the associated costs to help secure deals. Steen promises a step-by-step guide on what to include in the proposal and emphasizes the importance of presenting these details clearly. He invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for more content, including free trainings, templates, and proposals. The video will also feature a demonstration using an actual proposal.