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In this video, the speaker discusses how to effectively price digital marketing services to increase client purchases. A common mistake among agencies is lacking a logical approach to their pricing strategy. The speaker uses the analogy of real estate, illustrating that pricing should reflect the value and scale of services, similar to how a four-bedroom house generally costs less than a forty-bedroom house. By allowing clients to have input over the scope and pricing of their digital marketing services, agencies can create a more compelling offer. The speaker shares an example from their past agency experience to highlight this concept further.