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In this video tutorial, Mike Plogger from Visme discusses the importance of having a marketing plan for business success. He acknowledges that many may feel lost when creating such a plan, especially without prior experience. A marketing plan helps clarify business goals, maintain focus, and ensure team alignment. Mike outlines seven essential steps for creating an effective marketing plan and offers various templates for viewers to use immediately. He emphasizes understanding the purpose behind a marketing plan as the first crucial step. The tutorial aims to simplify the process and provide the necessary tools to help individuals become proficient in marketing.